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CURRICULUM

Digital Marketing Business Associates

  • 1.1 Key Concepts of Digital Marketing
  • 1.2 Traditional Vs Digital Marketing
  • 1.3 Characteristics of Digital Marketing
  • 1.4 Digital Marketing Strategies
  • 1.5 Stats and Trends In Digital Marketing
  • 1.6 Case Studies & Real Life Experience
  • 1.7 Stats & Trends in Digital Marketing
  • 2.1 Business Listing & Google Places Listing
  • 2.2 Key SEO Concepts (Off-Page & On-Page)
  • 2.3 Search Results and Ranking
  • 2.4 Benefits of Search Engine Ranking
  • 2.5 The SEO process
  • 2.6 Keywords Proximity, Prominence, Frequency, Density & Stemming
  • 2.7 Off-page optimization
  • 2.8 Keyword Research
  • 2.9 Keyword Selection
  • 2.10 Meta Tags& Description Writing
  • 2.11 Site Map Creation
  • 2.12 SEO Copywriting
  • 2.13 SEO Webmaster tools
  • 2.14 Inbound Links and link building
  • 2.15 Analysis and Review
  • 2.16 Page Limit Size
  • 2.17 Directory Submission
  • 2.18 Article Submission
  • 2.19 Classifieds Posting
  • 2.20 Viral Marketing
  • 2.21 RSS Feeds
  • 2.22 Free Backlink Creation
  • 2.23 Bookmarking Page/Sites
  • 2.24 Importance Of Logo
  • 2.25 CMS Software
  • 2.26 URL Rewriting
  • 2.27 Localization – Local Optimization
  • 2.28 Mobile Friendly & Mobile Responsive SEO
  • 3.1 Key Concepts of PPC
  • 3.2 Overview of Google AdWords
  • 3.3 Daily Budget
  • 3.4 Strengths of Pay-Per-Click
  • 3.5 Keyword Research
  • 3.6 Research Tools
  • 3.7 Google PPC
  • 3.8 Pay Per Click Strategies
  • 3.9 Objectives, goals & expectations
  • 3.10 Search Campaign Process
  • 3.11 Competitive Analysis
  • 3.12 Keyword Selection
  • 3.13 Ad Writing Techniques
  • 3.14 Landing Pages & Call to Action
  • 3.15 Targeting
  • 3.16 Budgets
  • 3.17 Scheduling
  • 3.18 Display Networks
  • 3.19 Campaign Management
  • 3.20 Conversion Tracking
  • 3.21 Conversion Metrics: CPA, CTR
  • 3.22 Bid Management Plan & Bidding
  • 3.23 Performance Tracking with Google Analytics
  • 3.24 Reporting and Analysis
  • 3.25 Ad Display Frequency
  • 3.26 Campaign Planning
  • 3.27 Campaign Steps
  • 3.28 Target Audience
  • 3.29 Campaign Objectives
  • 3.30 Campaign Budget
  • 3.31 Creative Formats
  • 3.32 Tracking the campaign
  • 3.33 Optimizing the campaign
  • 4.1 Key Concepts
  • 4.2 Social Media Goals
  • 4.3 Social Media Tools and Applications
  • 4.4 Setting Goals and Priorities
  • 4.5 Facebook Marketing & Strategies
  • 4.6 Facebook Privacy
  • 4.7 Facebook Brand Pages
  • 4.8 Twitter Setup & Profile
  • 4.9 Twitter Marketing & Strategies
  • 4.10 LinkedIn Setup & Profile
  • 4.11 LinkedIn Marketing & Strategies
  • 4.12 LinkedIn Network Building
  • 4.13 LinkedIn Company page
  • 4.14 Google+ Setup
  • 4.15 Google+ Marketing Strategies
  • 4.16 Google+ Engagement
  • 4.17 Google+ Brand Page
  • 4.18 YouTube Setup
  • 4.19 YouTube Marketing Strategy
  • 4.20 Creation of YouTube Channel
  • 4.21 Pininterest
  • 4.22 Video Marketing
  • 4.23 MySpace Account Setup
  • 4.24 Flicker Account Setup
  • 5.1 Key Concepts
  • 5.2 Best Email Practices
  • 5.3 Campaign Process
  • 5.4 Data Capture: online
  • 5.5 Segmentation
  • 5.6 Email Design
  • 5.7 Email Copy
  • 5.8 Email Structure
  • 5.9 Email Delivery
  • 5.10 Email Systems
  • 5.11 Filtering
  • 5.12 Scheduling
  • 5.13 Measurement
  • 5.14 Key terms and metrics
  • 5.15 Split testing
  • 5.16 Laws & Guidelines
  • 6.1 Key Concepts
  • 6.2 Mobile Marketing Trends
  • 6.3 Opportunities and Risks
  • 6.4 Overview of Mobile Devices
  • 6.5 SMS Strategy & Content
  • 6.6 Mobile Advertising
  • 6.7 Mobile Optimized Websites
  • 6.8 Overview of Mobile Apps: iOS and Android
  • 6.9 Mobile coupons and ticketing
  • 6.10 Integration & Implementation
  • 6.11 Strategic Steps
  • 6.12 Marketing Goals
  • 6.13 Key Trends
  • 6.14 Social Media Channels
  • 7.1 Web Analytics & Web Master Tools
  • 7.2 Web Analytics Fundamental
  • 7.3 Overview of Qualitative Analysis
  • 7.4 Goal and account setup
  • 7.5 Analytics Code and Profiles
  • 7.6 Goal Configuration & Funnels
  • 7.7 Dashboard
  • 7.8 Audience
  • 7.9 Advertising
  • 7.10 Traffic Sources
  • 7.11 Bounce Rate
  • 7.12 Site speed and site search
  • 7.13 Events and conversions
  • 7.14 Standard reporting
  • 7.15 Customised reporting
  • 8.1 Basics of Content Management System
  • 8.2 Domain Name & Domain Extension
  • 8.3 Web Server & Hosting
  • 8.4 Overview of Web Development
  • 8.5 Overview of HTML, XML & CSS
  • 8.6 Fundamentals of WordPress Setup and Implementation
  • 8.7 Understanding of CMS tools, plug-ins, widget and apps
  • 8.8 Web Project Development
  • 8.9 Integration of Online Revenue Models
  • 9.1 Wordpress.com
  • 9.2 Blogger.com
  • 9.3 Livejournal.com
  • 9.4 Weebly.com
  • 10.1 Google Webmaster Tool
  • 10.2 Google Analytics Tool
  • 10.3 Google Keywords& Display Planner Tool
  • 10.4 SEMRush Keyword Research Tool
  • 11.1 Google AdWords Fundamental Exam
  • 11.2 Google AdWords Advance Search exam
  • 11.3 Google AdWords Display Exam
  • 11.4 Google Analytics Exam

Module

  • 12.1 AdSense deep study & about account approval
  • 12.2 How many ads could be displayed over a page?
  • 12.3 Custom channels and their purpose
  • 12.4 How to increase CPC/CTR?
  • 12.5 Ad sense Policies
  • 12.6 DSP- Dynamic Allocation
  • 12.7 Ad exchange
  • 13.1 What is affiliate marketing?
  • 13.2 Affiliate Marketing History
  • 13.3 Affiliate Marketing secretes

Exam & Certification

Hub4Tech.com

The fastest growing training company in the world.

1- Sector 30 Vashi, Navi Mumbai
T. +91-90691 39140
T. +1-717 889 7087
E: info@hub4tech.com


Hub4Tech.com

The fastest growing training company in the world.

1- Sector 30 Vashi, Navi Mumbai
T. +91-90691 39140
T. +1-717 889 7087
E: info@hub4tech.com



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