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CURRICULUM

Digital Marketing Business Associates

  • 1.1 Key Concepts of Digital Marketing
  • 1.2 Traditional Vs Digital Marketing
  • 1.3 Characteristics of Digital Marketing
  • 1.4 Digital Marketing Strategies
  • 1.5 Stats and Trends In Digital Marketing
  • 1.6 Case Studies & Real Life Experience
  • 1.7 Stats & Trends in Digital Marketing
  • 2.1 Business Listing & Google Places Listing
  • 2.2 Key SEO Concepts (Off-Page & On-Page)
  • 2.3 Search Results and Ranking
  • 2.4 Benefits of Search Engine Ranking
  • 2.5 The SEO process
  • 2.6 Keywords Proximity, Prominence, Frequency, Density & Stemming
  • 2.7 Off-page optimization
  • 2.8 Keyword Research
  • 2.9 Keyword Selection
  • 2.10 Meta Tags& Description Writing
  • 2.11 Site Map Creation
  • 2.12 SEO Copywriting
  • 2.13 SEO Webmaster tools
  • 2.14 Inbound Links and link building
  • 2.15 Analysis and Review
  • 2.16 Page Limit Size
  • 2.17 Directory Submission
  • 2.18 Article Submission
  • 2.19 Classifieds Posting
  • 2.20 Viral Marketing
  • 2.21 RSS Feeds
  • 2.22 Free Backlink Creation
  • 2.23 Bookmarking Page/Sites
  • 2.24 Importance Of Logo
  • 2.25 CMS Software
  • 2.26 URL Rewriting
  • 2.27 Localization – Local Optimization
  • 2.28 Mobile Friendly & Mobile Responsive SEO
  • 3.1 Key Concepts of PPC
  • 3.2 Overview of Google AdWords
  • 3.3 Daily Budget
  • 3.4 Strengths of Pay-Per-Click
  • 3.5 Keyword Research
  • 3.6 Research Tools
  • 3.7 Google PPC
  • 3.8 Pay Per Click Strategies
  • 3.9 Objectives, goals & expectations
  • 3.10 Search Campaign Process
  • 3.11 Competitive Analysis
  • 3.12 Keyword Selection
  • 3.13 Ad Writing Techniques
  • 3.14 Landing Pages & Call to Action
  • 3.15 Targeting
  • 3.16 Budgets
  • 3.17 Scheduling
  • 3.18 Display Networks
  • 3.19 Campaign Management
  • 3.20 Conversion Tracking
  • 3.21 Conversion Metrics: CPA, CTR
  • 3.22 Bid Management Plan & Bidding
  • 3.23 Performance Tracking with Google Analytics
  • 3.24 Reporting and Analysis
  • 3.25 Ad Display Frequency
  • 3.26 Campaign Planning
  • 3.27 Campaign Steps
  • 3.28 Target Audience
  • 3.29 Campaign Objectives
  • 3.30 Campaign Budget
  • 3.31 Creative Formats
  • 3.32 Tracking the campaign
  • 3.33 Optimizing the campaign
  • 4.1 Key Concepts
  • 4.2 Social Media Goals
  • 4.3 Social Media Tools and Applications
  • 4.4 Setting Goals and Priorities
  • 4.5 Facebook Marketing & Strategies
  • 4.6 Facebook Privacy
  • 4.7 Facebook Brand Pages
  • 4.8 Twitter Setup & Profile
  • 4.9 Twitter Marketing & Strategies
  • 4.10 LinkedIn Setup & Profile
  • 4.11 LinkedIn Marketing & Strategies
  • 4.12 LinkedIn Network Building
  • 4.13 LinkedIn Company page
  • 4.14 Google+ Setup
  • 4.15 Google+ Marketing Strategies
  • 4.16 Google+ Engagement
  • 4.17 Google+ Brand Page
  • 4.18 YouTube Setup
  • 4.19 YouTube Marketing Strategy
  • 4.20 Creation of YouTube Channel
  • 4.21 Pininterest
  • 4.22 Video Marketing
  • 4.23 MySpace Account Setup
  • 4.24 Flicker Account Setup
  • 5.1 Key Concepts
  • 5.2 Best Email Practices
  • 5.3 Campaign Process
  • 5.4 Data Capture: online
  • 5.5 Segmentation
  • 5.6 Email Design
  • 5.7 Email Copy
  • 5.8 Email Structure
  • 5.9 Email Delivery
  • 5.10 Email Systems
  • 5.11 Filtering
  • 5.12 Scheduling
  • 5.13 Measurement
  • 5.14 Key terms and metrics
  • 5.15 Split testing
  • 5.16 Laws & Guidelines
  • 6.1 Key Concepts
  • 6.2 Mobile Marketing Trends
  • 6.3 Opportunities and Risks
  • 6.4 Overview of Mobile Devices
  • 6.5 SMS Strategy & Content
  • 6.6 Mobile Advertising
  • 6.7 Mobile Optimized Websites
  • 6.8 Overview of Mobile Apps: iOS and Android
  • 6.9 Mobile coupons and ticketing
  • 6.10 Integration & Implementation
  • 6.11 Strategic Steps
  • 6.12 Marketing Goals
  • 6.13 Key Trends
  • 6.14 Social Media Channels
  • 7.1 Web Analytics & Web Master Tools
  • 7.2 Web Analytics Fundamental
  • 7.3 Overview of Qualitative Analysis
  • 7.4 Goal and account setup
  • 7.5 Analytics Code and Profiles
  • 7.6 Goal Configuration & Funnels
  • 7.7 Dashboard
  • 7.8 Audience
  • 7.9 Advertising
  • 7.10 Traffic Sources
  • 7.11 Bounce Rate
  • 7.12 Site speed and site search
  • 7.13 Events and conversions
  • 7.14 Standard reporting
  • 7.15 Customised reporting
  • 8.1 Basics of Content Management System
  • 8.2 Domain Name & Domain Extension
  • 8.3 Web Server & Hosting
  • 8.4 Overview of Web Development
  • 8.5 Overview of HTML, XML & CSS
  • 8.6 Fundamentals of WordPress Setup and Implementation
  • 8.7 Understanding of CMS tools, plug-ins, widget and apps
  • 8.8 Web Project Development
  • 8.9 Integration of Online Revenue Models
  • 9.1 Wordpress.com
  • 9.2 Blogger.com
  • 9.3 Livejournal.com
  • 9.4 Weebly.com
  • 10.1 Google Webmaster Tool
  • 10.2 Google Analytics Tool
  • 10.3 Google Keywords& Display Planner Tool
  • 10.4 SEMRush Keyword Research Tool
  • 11.1 Google AdWords Fundamental Exam
  • 11.2 Google AdWords Advance Search exam
  • 11.3 Google AdWords Display Exam
  • 11.4 Google Analytics Exam

Module

  • 12.1 AdSense deep study & about account approval
  • 12.2 How many ads could be displayed over a page?
  • 12.3 Custom channels and their purpose
  • 12.4 How to increase CPC/CTR?
  • 12.5 Ad sense Policies
  • 12.6 DSP- Dynamic Allocation
  • 12.7 Ad exchange
  • 13.1 What is affiliate marketing?
  • 13.2 Affiliate Marketing History
  • 13.3 Affiliate Marketing secretes

Exam & Certification

Hub4Tech.com

The fastest growing training company in the world.

1- Sector 30 Vashi, Navi Mumbai
T. +91-90691 39140
E: info@hub4tech.com


Hub4Tech.com

The fastest growing training company in the world.

1- Sector 30 Vashi, Navi Mumbai
T. +91-90691 39140
E: info@hub4tech.com



SELECT TRAINER FOR DEMO


Bhavleen Rekhi
Certification:
From
Professional Experience
Training Experience

Qualification
Ph.D( Digital Marketing), MBA (Marketing), B.Sc(H) Chem from St. Stephens College, Delhi University

Skills
Communication Skill, Digital Marketing, English, Entrepreneurship, Google , Google Adwords, SEO,

Profile
A Professor, Trainer and Researcher having over 13 years of Academic and Corporate experience. The entire work experience includes Teaching at MBA level, Training ( both in Academics and Corporate) ,Research, Digital Marketing Consultant and Content Management. I am also associated with various reputed institutes as a Visiting Faculty and as a Digital Marketing and Content Marketing Consultant in a few reputed Organizations as I my Doctorate degree in Digital Marketing helps me do so and my latest skills include Digital Marketing - making,executing strategies and measuring result, SEO, PPC, content development which have become my strong points. Read More...
RATING & REVIEWS
Jatin
Certification: Google Adwords , Google Analytics , Microsoft Bing
From
Professional Experience
Training Experience

Qualification
B. Tech

Skills
Digital Marketing, Google Adwords, SEO, SMO,

Profile
I have an experience of 4+ years in digital market ing services and training. I can offer you two services Firstly, as a Digital Marketing Consultant where I can do following things: Digital Marketing Strategy/Plan Execution of Digital Marketing plan(Including running organic and paid campaigns on Google Adwords, Facebook. LinkedIn, Twitter and other pop up networks as well ) Detailed Analysis of the campaign and scope of improvement. Secondly as Digital Marketing Trainer for corporates and colleges.I teach subjects in digital marketing 1.Website planning and creation 2.Seo 3.Google paid advertising and online display advertising 4.Social media marketing 5.Affiliate, adsense and freelancing projects 6.Email marketing and lead generation 7.Mobile and ecommerce marketing 8.Content marketing and online reputation management and 9.Introduction, overview and strategy 10.Google analytics Read More...
RATING & REVIEWS
Praveen Sethi
Jatin bindal is a professional trainer in digital marketing and is quite good at it.
sanjeet kumar kumar
Very specific, professional, deep knowledge of Digital Marketing.
Ankit Nigam
Jatin has been a stalwart in the entire process of learning for the entire group. I along with my entire batch would like to appreciate the extra effort that he had put in, to make sure that we practice the lessons taught in the class. Due to professional commitments, we were always distracted during the tenure of the class. But he made sure that we had to practice before every class and synchronize better.
Manisha Vatsyayan
Getting Training on digital marketing from Jatin, and I am finding it very usefull . He has been very passionate in training and giving full knowledge. I am happy to be trained by Jatin
Minal Agarwal
Jatin sir is an extremely Great Trainer,Conceptually clear and Practical in his teaching.great learning Experience with him
Sumit Singhal
jatin is very efficient in giving detail and deep knowledge about google adwords,google analytics,SEO, social media(fb,linkedin,youtube).
Mame Bineta Gueye
Jatin is very passionated on Digital Marketing. He is straight to the point; He gives concrete illustration about digital topic. Well done
Jayesh Goswami
The most well read individual in the subject of Digital marketing
Sandeep Rawat
Certification:
From
Professional Experience
Training Experience

Qualification
PGPM(MBA)-Brand communication,Digital Marketing

Skills
Digital Marketing, SEO,

Profile
Marketing Communication and Social Media Strategis t having more than 9 years of experience in domain of Creative media and Graphics... Read More...
RATING & REVIEWS
Latika Sharma
A very responsible and conscientious co-worker, Sandeep makes sure he gives his best to everything he takes up. I worked with him on multiple occasions at BCG, and he helped me with organizing my powerpoint presentations in a more effective manner. Outside of work, he was also involved in several social impact initiatives, and contributed to the broader community.
Arun Kumar
I have worked with Sandeep in KPMG. As a colleague, I would say, he is very hardworking guy, a good listener, a good speaker, and so enthusiastic towards his work. As a friend, I would say, a best buddy, a jolly nature guy, a funny person who is always comes with some material which would make you more and more laugh. Yes, differently Sandeep, would be a great asset for any company. Best of luck Sandeep for your future.
Jyoti Juyal
Sandeep is very cool headed person, and he always impressed me with her excellent design skills, creativity, as well as great organizational skills and terrific personality. I wish him all the best for his future.
Disclaimer

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